Exciting industry environment is the deciding factor
The two Messe München CEOs, Reinhard Pfeiffer and Stefan Rummel, have created the basis for the cooperation with Clemens Baumgärtner, Head of the City of Munich's Department of Labour and Economic Affairs, in a very short time.
"Terrapinn meets an exciting environment in Munich with high-calibre service providers in fintech, insurtech and e-commerce. Fintech is a key topic in business and in private life”, said the two trade fair bosses.
Clemens Baumgärtner, Head of the City of Munich's Department of Labour and Economic Affairs, said: "This is a real enrichment for Munich as a financial centre. And it is almost logical, because our city offers ideal conditions for Seamless with the InsurTech Hub and a broad innovation ecosystem, especially in the insurance and banking sector. The fact that Munich as a financial center has moved into the TOP-20 in an international ranking speaks for good prospects of success. This is due to the developments in the fintech and insurtech sector in particular."
Munich's strong financial sector is a good background for Seamless: For financial services, Munich is the insurtech capital of Germany, it has the 2nd biggest base of banks, and the 2nd highest number of fintechs.
For e-commerce, Munich has one of the largest retail bases, a world-famous manufacturing sector, and mittelstand, all of whom are rapidly moving to online sales. The state capital of Munich also scores points for its accessibility to USA, Middle East and East Asia.
As a trade fair event, Seamless Europe offers participants a global network of fintech and e-commerce service providers. Previous Seamless events in Dubai, Riyadh, Cairo, Johannesburg and Singapore attracted around 70,000 participants in 2023 alone.